The COVID 19 global pandemic had an impact on each and every business and this is when we saw an increased prominence in the field of digital advertising as well as e-commerce.With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months.
Here are some key trends to consider for your brands in 2021:
1. Live Stream Content & Influencer Marketing
Covid 19 Lockdown in 202 has seen a tremendous increase in online users and the time spent by an individual online. Live viewing on Facebook had spiked by 50% during the lockdown in 2020 whereas on Instagram it has surged by 50%. The lockdown led to an uptick in the number of people tuning into live-streams, whether it was a branded live-stream, a live video from their favorite celebrity, or an online workshop. Human-drive content like influencer live-streams created trust, and tap into the ‘in-the-moment’ connection that 2020 consumers craved.
One such live stream that was a big hit during the pandemic was the Amazon Live. Multiple influencers took to the platform to promote their favorite products during live events. What’s more exciting was that the livestreams were ‘shoppable’, which meant viewers could make purchases while they were watching. Now that’s what we call creative marketing that understands consumer psychology and convinces the consumer to make a purchase decision.
2. User Generated Content
Customer experience is and will always be a driving force of a business, that’s how important it is. Consumers always want something new and exciting! They crave for enjoyable experiences with brands that are easy and memorable. User generated content is one of the best ways to connect with your consumers and make them feel relatable. Such contents builds and strengthens communities as well as enables brands to meet customers where they’re already hanging out. User generated content has long been an effective way for brands to forge relationships with their customers and this trend will be seen in 2021 too!
3. An Emphasis on Sustainability
In today’s marketing world, it’s not just enough to run ad campaigns anymore. Customers have way more power and control over a brands story than every before. It’s critical that your brand resonate emotionally and deliver physically to actually make their lives better. Brands need to promote change, change that benefits their environment as well as betterment of their consumers. To survive in today’s market a product, company or cause that you’re marketing has to turn their advertising campaigns into movements. 81% of consumers strongly feel that companies should help improve the environment. Over the past couple of years we’ve seen a shift in brands moving towards a more sustainable future, whether it’s through the materials they use, the packaging, their systems, or something else.
The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment.
SO ARE YOU READY TO TAKE OVER 2021?