Brands should prioritize SEO since it is the most viable and cost-effective strategy to understand and reach customers at critical periods.
Many brands and businesses are aware (or believe they are aware) of the importance of SEO for their digital domains, as well as the advantages of having SEO work done on their behalf.
SEO will undoubtedly boost a website’s general searchability and visibility, but what else does it provide in terms of real value?
Although technology advances, one thing remains constant in every successful business and that’s ‘customers’. Catalogs and phone books are no longer in use. To find what looking for, almost everyone now uses search engines such as Google. So it’s almost as if your company website doesn’t exist if it doesn’t show up in search engine results!
For businesses looking to increase exposure and provide value to their target audience, let’s look at 5 important benefits of search engine optimization.
- SEO Increases Organic Discovery & High-Quality Website Traffic
SEO’s organic visibility, which leads to greater website traffic, is a huge benefit. Customer-centric search engine optimization is hyper-targeted. Through relevant search queries, a strong SEO plan will assist distribute your web pages to a relevant audience. Organic exposure drives high-quality traffic to your website without attempting to charm or persuade the visitor because the customer is already looking for what you have to offer.
2. SEO Offers Impressive ROI
Return on investment (ROI) is generally a top criterion, if not the most essential, when considering digital marketing platforms. While SEO results take time to appear, an elevated plan will eventually pay off handsomely. Search engine leads have a close rate of 14.6 percent, which is approximately 12 percent higher than traditional marketing; but, if your website is on page two, three, four, or not at all, leads will be scarce. The first Google result, on the other hand, obtains 33% of all search traffic.
3. SEO Improves Credibility & Trust
Being on the first page of Google increases your reputation with potential customers. Google ranks websites based on a variety of on-page and off-page factors, including the quality of the content, the speed of the site, and mobile compatibility. While most consumers are unlikely to pay attention to these signals, people do want Google to deliver relevant, useful material first. The majority of users have implicit trust in the algorithm, and 75% of users do not proceed to page two. Search engine authority and a high-quality product or service that builds credibility among visitors are the foundations of trust.
4. SEO Targets the Entire Marketing Funnel
Content marketing, which is fuelled by SEO, encompasses a wide range of content formats aimed at different stages of the marketing funnel. While a top-of-the-funnel or middle-of-the-funnel blog article may not convert at first, it does develop brand loyalty and recognition, both of which are attributes that contribute to conversions.
5. SEO Optimizes User Experience
User experience is an important part of SEO and a major Google ranking factor. “Google has learnt how to interpret a good or unpleasant user experience,” according to Search Engine Journal, “and a positive user experience has become a vital factor to a website’s success.”
A Google user expects a quick response to his or her question. When a visitor enters a website and is confronted with a terrible user experience, such as mobile incompatibility or a bombardment of popups, they are likely to depart within seconds. High bounce rates signal to Google that the web page isn’t useful to the user, which might lead to lower ranks.