5 Linked In Marketing Tips To Grow Your Business

Many organizations haven’t taken advantage of LinkedIn’s effectiveness in
generating B2B leads.

Linked In is a really effective marketing tool. In fact, there have been some
eye-popping revelations compiled by Linked to Authority in recent years. 93
percent of B2B marketers believe LinkedIn is the best platform to win
leads.LinkedIn is also the generator of 64% of corporate website visitors.
A well-rounded lead generating plan includes social media.Out of all the
social media platforms, LinkedIn regularly outperforms the others in terms of generating B2B leads.

According to statistics, LinkedIn generates more than 80% of all B2B social leads. Here are five powerful ways for you to start finding leads on LinkedIn.

1. Create a Company Profile

If you’re not on LinkedIn, you’re missing out on a global audience through
which you can generate leads. You may have exhausted your local market,
but you haven’t even scratched the surface of the globe. To get started, all you have to do is create a company page. Enter your company name, upload an image, making it an iconic image that showcases your brand. Create an About Us section that encapsulates your brand. Be careful that, just like meta descriptions, LinkedIn too has a character limit.

You can go over, but you’ll be better off if you can come up with a narrative that’s under the limit. Just below the About Us section, provide your website, industry, and any other relevant information. It would help if you tried to create links to your Company Page once everything is set up. One excellent approach to get started is to include a link to your Page on your website. It’s also a good idea to put it in your blog articles and email signature.

2. Post Actionable Content

It’s time to start sharing content once you’re up and running. On any
platform, content marketing is essential, and LinkedIn is no exception. You
should integrate LinkedIn into your daily posting routine. Every day, multiple, spaced-out posts will help you reach and engage with your audience. Using all of the different post formats available on LinkedIn will also help you receive more exposure. Linked In suggests having 5-10 published posts on your LinkedIn Page, regardless of the type of content you choose to produce, to boost credibility.

3. Use the Matched Audiences Feature

Matched Audiences is a new feature from Microsoft that helps enhance LinkedIn as an advertising platform. It enables you to retarget website visitors, import existing accounts, and even add email addresses to target with LinkedIn ads. It’s the perfect tool for retargeting as 98 percent of your
website’s visitors are unlikely to convert on their first visit. Matched Audiences is a more specialized technique than we’ve ever seen before.
Because LinkedIn’s audience is entirely comprised of professionals, your
audience is more inclined to purchase.

After you’ve configured it, you can begin sending impressions to your existing network. This reduces your cost per click and increases your conversions. And because you know exactly who you’re advertising to, it’s an excellent tool for account-based marketing.

4. Start your Own Groups

Creating groups on LinkedIn is another fantastic technique to generate leads. This is a wonderful alternative if you can’t locate a group for your sector or if you want to give a curated window for your viewers to communicate about what you’re doing. Group ownership allows you to distinguish yourself as a leader in your business. It also keeps you up to date on what others think of your discoveries.

5. Use InMail

InMail is an essential component of a successful LinkedIn strategy. With
InMail enabled, you can approach anyone on LinkedIn directly. That implies the people you’ve met and the relationships you’ve established in groups can be used in a more personal setting. And this is incredibly effective, too. The response rate of InMail is three times that of standard email. It’s an effective technique to connect with prospects and influencers in your target demographic. You’ll be able to communicate with people from all around the world who you would never have met otherwise.
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