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The COVID 19 global pandemic had an impact on each and every business and this is when we saw an increased prominence in the field of digital advertising as well as e-commerce.With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. Here […]

5 Powerful Advertising Appeals Most Commonly Used By Brands

Advertising appeals refers to the technique used to attract the attention of customers or to influence their feelings towards a brand, product or service.  What distinguishes good advertising from bad advertising is not the quality of images, design, or copywriting alone. All of these elements are supposed to enhance the core message and the concept […]

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