Advertising appeals refers to the technique used to attract the attention of customers or to influence their feelings towards a brand, product or service.  What distinguishes good advertising from bad advertising is not the quality of images, design, or copywriting alone. All of these elements are supposed to enhance the core message and the concept […]

Attractive social media content of your brand influences customers by increasing brand awareness, reach and getting new followers. The story of your brand should be portrayed in a way that it will be remembered by customers. Building a unique brand story on social media involves telling it through different social media platforms. It can be […]