The digital space is constantly expanding and changing with time, and this
alone makes it very different compared to the offline world. Hence, it’s only
logical that the marketing techniques employed by you to attract an
audience in the digital space should be unique and creative.
Few Common Digital Marketing Mistakes Your Business Might Be
Making Are As Follows:
1. No True Clarity on Your Audience or Digital Marketing Goals.
Some business leaders, particularly first-time entrepreneurs and small
business owners, believe that casting their net wide is a way of expanding the market and reaching more customers. The reality is: Only a few particular groups will bring in most of a business’s revenue, and “casting their net wide” means neglecting these in favour of inconsistent
possibilities.What’s more, this approach inhibits them from developing a
deep understanding of their actual prospects’ interests, pain points and
behaviour patterns.Knowing your customer is the foundation of every solid digital marketing strategy, so define your market and get to know the people you are selling to.
2. Failing to Create a Documented Strategy.
The majority of businesses use content marketing, and yet most of them fail. Ninety-four per cent of B2B small businesses use content marketing. Only 9 per cent of B2B marketers rate their organization as “very effective” at content marketing. As you’re creating your strategy, look at which of your competitors have already been successful. You can learn a lot from someone else’s failures and successes. Why has its content been successful? Emulate that. Where have they shared their content? Mimic that. Who’s sharing their content? Reach those prospects. Your success in content marketing has everything to do with creating a strategy and delivering on your objectives. Of the companies who rated their efforts as successful at content marketing, 66 per cent had
a documented content marketing strategy.
3. Campaigning and Investing Without A Strategy
Only 32% of marketers have a content marketing strategy. Lack of
structure and vision is one of the digital marketing mistakes many, if not
most, young and small businesses commit. As a result, their efforts are
incoherent, challenging to manage, measure and scale.Your competitors
might also be stuck in this maze, leaving more room for your business to
take the lead.
To get started with developing your digital marketing strategy:
• Define your audience• Set SMART goals
• Define the tools, channels and tactics to achieve them
• Keep track of your progress and fine-tune your strategy based on
4. Not Honing Your SEO Strategy.
As marketers, our role is to continue to look for ways to keep supporting
overall business goals and serve users the best we can during these
uncertain times. One of the worst things you can do with your SEO
strategy is to choose the wrong keywords to target. Also, do not keyword
stuff your website and constantly optimize your title tag and meta
description by sprinkling in your keywords and trying to sell the click;
you’re missing out on a powerful search engine optimization strategy