One of the most effective ways to reach your millennial audience is through social media, but what should your social media marketing strategy include to engage this demographic?
Since millennials began perceiving social platforms as one-stop-shops for all of their everyday requirements, brands have stopped treating social media like any other means of communication. In other words, since the number of people using social media has grown exponentially, brands have begun to rethink their social media strategies. Social media has evolved into a dedicated marketing and sales channel as a result of adjustments made by social network platforms.
Millennials are a hugely relevant demographic because their age corresponds to the peak usage of numerous social networking sites, including two of the most popular, which is Facebook and Instagram. Furthermore, they are considered to be the main target group for future ‘generational marketing.’Instagram has one billion monthly active users, making it one of the most popular social networking networks. The platform’s popularity has skyrocketed over the last few years.
Furthermore, the platform receives over 100 million photographs and videos every day, the most of which are uploaded by millennials, emphasizing the significance of brands utilizing social media channels for this demographic.So, according to the data, it’s important to think about how to best communicate with millennials on social networking sites, but what tactics can we use to engage them? Consider the following strategies:Reach Them Based On What They Care About: While millennials are sometimes stereotyped as being preoccupied with technology, pioneers of selfie culture, in constant need of acceptance, and having a strong work ethic, marketers have a deeper knowledge of what this generation values. Almost half of millennials prefer to buy from a company if their purchase benefits a good cause.Brands that support issues that millennials care about – not just appear to support them, but actually do so – are better positioned to communicate with them, particularly through social media.
Look At The Location: You can’t just build a campaign for all millennials in the globe and expect it to work. Location must be considered, and advertising must be tailored to the region of the world being targeted. Since what works in one country may not work in another, marketers must consider localization when developing their marketing messages.
Be Proactive On Social Media: When it comes to comments, queries, and concerns, being proactive on a social media platform is fundamental. If their message is not answered within 60 minutes, millennials will lose interest, which can be damaging to your brand. When it comes to customer service, social media has become the go-to medium for posting questions, eliminating the need for lengthy email processes or phone calls. According to a Microsoft research, nearly half of millennials use social media to express dissatisfaction with a brand’s offerings. Brands should think about how they can stimulate interaction and communication on social media in addition to customer service. Even if customers have left critical reviews, pleasant conversations will assist to portray your brand in a favourable light.